Gen Z and millennials expect to spend almost 5 hours a day in the metaverse.
Gen Z and millennials expect to spend almost 5 hours a day in the metaverse. Take a look at this chart from McKinsey. In the next few years, Gen Z and millennials expect to spend almost 5 hours a day in the metaverse. That’s 140 million people in the US alone spending almost a third of their waking hours there… And when you factor in the other generations, you have 275 million Americans spending over a billion hours every day in the metaverse.